Good Genes, Good Jeans: What Sydney Sweeney’s Ad Teaches Us About Bold Branding in a Woke Economy

Sometimes, the most powerful marketing message isn’t a loud slogan — it’s a simple statement that survives backlash. Sydney Sweeney said something perfectly ordinary in an ad campaign: “I have good genes — and good jeans.” In a different era, this would’ve been a throwaway line in a light-hearted denim commercial. But not in today’s … Continue reading Good Genes, Good Jeans: What Sydney Sweeney’s Ad Teaches Us About Bold Branding in a Woke Economy