I would love to sugarcoat this with something like:

“If you fail, everything will be alright.”

“Pick yourself up.”

“The measure of a man is not his success, but how he handles failure.”

But here’s the truth:

You’re not doing this alone. Most people have families. And when you fail — especially with money tied to it — your family suffers with you.

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I’ve had my fair share of wins and failures. I’ve seen the worst of it:

    •    Friends disappearing

    •    Family walking away

    •    And the ones who stay? Constant criticism. Daily reminders that this mess — the poverty, the stress, the broken dreams — came from your decisions.

Climbing out of that kind of nightmare isn’t motivation-poster stuff. It’s an existential reset. With all the pain of birth.

Not days. Not weeks. Years.

And before you even get to suffer, you must first clean the wreckage:

    •    Bankruptcy

    •    Loss of assets

    •    Lawsuits

    •    Debts

You’ll likely live through one or all of them. And most people don’t make it to the other side. Some… they tap out. Yes — that kind of tap out. Others just trail off, piecing together whatever income and dignity they can find.

But a very few — and I stress, very few — manage to come back.

If for whatever reason the powers that be bless them with a second chance…

They don’t just succeed — they touch heaven.

But not without scars.

It changes you.

For better or worse, you’ll never be the same again.

Every business starts with a dream and hope.

But here’s the truth:

A business is like a baby that constantly tries to die.

Your job is to inject life into it. Energy. Time. Sacrifice.

Eventually, most of them will die. That’s the reality.

If you manage to keep one alive long enough to pass it on — to your children, to another owner — you can call that success.

That’s not the narrative that gets clicks.

It’s not sexy. But it’s true.

Want to get serious about building?

Start here, with this free checklist:

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Should You Start a Business?

Most people shouldn’t.

Another truth no one says.

Because when you do, you’ll learn fast what uncertainty really is — and what it can do to your mind if you’re not mildly psychopathic.

Is it worth it?

That’s a personal decision. It has to come from your soul.

It’s like asking:

“Is it worth it to become the number one tennis player in the world?”

Sure — money, fame, legacy.

But would you be willing to put yourself through years of brutal discipline, injury, sacrifice — and then hope that luck, destiny, or God finds you?

Same with business.

It’s a rigged game where the longer you play, the more it beats you down.

If you retire at the right moment, you’re lucky.

If you last long enough to exit with something — you’ve won.

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From Fortune 500s to mom-and-pop shops — the truth is the same.

Successful entrepreneurs will always tell you it was worth it.

Unsuccessful ones, the hardcore ones, will say it too — because they couldn’t have lived with the what if.

Most others will quietly tell you:

“Don’t do it.

Get a job.

Save.

Invest in passive income.

Enjoy your family.

Retire in peace.”

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The road to failure is lonely.

So is the road to success.

You decide which road to take.

And whether it’s worth it.